Pacsun is stepping into the new season early with the release of its 2026 Swim Collection. As one of the first major retailers to debut swim for the year, the brand is setting the tone for spring dressing and warm weather escapes well ahead of schedule. The launch signals a shift in mindset from winter layers to lighter fabrics, bold colors, and effortless styling. It is not just about swimwear. It is about preparing for longer days and sun filled moments.

Link to Pacsun Plaid Summer Triangle Bikini HERE

A Campaign Rooted in Brazil

The campaign was photographed across Rio de Janeiro and features local Brazilian models. Set against the city’s beaches and vibrant streets, the visuals reflect the movement, energy, and cultural richness that define Rio. By choosing Brazil as the backdrop, Pacsun embraces a global perspective that celebrates individuality and confidence. The imagery captures a carefree spirit that mirrors the feeling of stepping into spring for the first time.

Link to Pacsun Ivy High Waisted Denim Festival Shorts Frayed Light Blue HERE

Inspired by Culture and Connection

The collection arrives at a time when fashion is leaning into cultural expression and bold storytelling. Following the cultural celebration seen during this year’s Super Bowl, including the performance by Bad Bunny, there has been renewed attention on authenticity and connection through style. Pacsun’s swim drop reflects that energy through vibrant tones and confident silhouettes that encourage self expression.

Link to Pacsun Ivy High Waisted Denim Festival Shorts Medium Blue HERE

Link to Pacsun Midnight 93 Cream Mesh Jersey HERE

What to Expect From the Collection

The Spring Shops for men and women feature bikinis and swim essentials in solid colors, stripes, plaid, and polka dot patterns. The silhouettes are versatile and designed for repeat wear, making them easy to mix and match throughout the season. The collection also includes new denim shorts in a variety of cuts and washes. These pieces complement the swimwear and create complete looks suited for beach days, travel, and everyday spring dressing.

Link to Pacsun Brown Seersucker 4.5" Swim Trunks HERE

Link to Pacsun Blaine Ultra Baggy Denim Shorts Chain Plaid Gray HERE

An Invitation to Warmer Days

With the 2026 Swim Collection, Pacsun offers an early invitation to embrace the upcoming season. The release blends color, culture, and practicality, encouraging consumers to step into spring with confidence and ease.