Reinforcing its legacy of innovation, pioneering spirit, and fearless creativity, Ray-Ban has officially named global multi-hyphenate artist A$AP Rocky as the first-ever Creative Director of Ray-Ban Studios. The move marks a historic step in the brand’s journey, as Rocky brings his boundary-breaking vision and trendsetting influence to the forefront of its creative evolution.

The collaboration kicks off with the highly anticipated ‘Blacked Out Collection,’

set to drop in April 2025. The line promises a bold reimagining of Ray-Ban's iconic frames, featuring ultra-black lenses, gold-plated detailing, and a fusion of timeless design with Rocky’s distinct modern edge. This isn’t just eyewear — it’s a statement.

More than just a design role,

Rocky’s creative directorship will extend across multiple touchpoints of the brand, including campaign direction, Ray-Ban store redesigns, and the integration of music, fashion, and the arts. His influence will shape the next era of Ray-Ban, breathing new life into a legacy that spans nearly eight decades of cultural relevance.

“Ray-Ban has always stood at the intersection of vision and rebellion,” says Rocky. “This partnership is about pushing even further — breaking the frame, flipping the lens, and rewriting what’s possible.”

Since his explosive debut in 2011

A$AP Rocky (Rakim Mayers) has defined his own lane — an artist whose creative reach spans far beyond music. With billions of streams, countless accolades, and a resume that merges rap, fashion, and art, his appointment signals Ray-Ban’s commitment to embracing contemporary culture at its boldest.

This partnership is a natural evolution for Ray-Ban Studios

a platform launched in 2016 to celebrate fearless artists and the stories they tell. Now, with Rocky at the creative helm, Ray-Ban is stepping into uncharted territory — where luxury meets rebellion, and timeless cool meets visionary disruption.

Ray-Ban and Rocky: rewriting tradition, one lens at a time.