On Friday, January 30, Pacsun took part in the first GRAMMY U Masterclass and Soundstage events at GRAMMY House during Grammy Weekend in Los Angeles. The evening focused on uplifting the next generation of music creators and reflected Pacsun’s ongoing connection to music as a core part of its brand identity.

Supporting the Next Generation

GRAMMY U, the Recording Academy’s program for college students and emerging music professionals, shares a similar mission with Pacsun by prioritizing youth creativity and access to real opportunities. That shared focus shaped the energy of the night.

A First for GRAMMY U

As the first GRAMMY U festival, the Soundstage featured three live music stages showcasing GRAMMY U members and rising talent, alongside special performances by GRAMMY nominees Durand Bernarr and Los Wizzards.

Fashion Meets Community

Pacsun supported the experience with custom collaborative merchandise created to celebrate GRAMMY U and the wider creative community, reinforcing the connection between fashion music and culture.

The Pacsun Collective

The brand’s commitment to emerging artists was highlighted through The Pacsun Collective. Acoya, a Collective artist, was invited by GRAMMY U to perform, with fellow artists Abrieel and Michael J. Woodward also in attendance.

Music as a Core Pillar

By showing up at GRAMMY House through GRAMMY U, Pacsun reinforced its role as a brand invested in creating space visibility and opportunity for the next generation of music creators. Music continues to serve as both inspiration and action for Pacsun, connecting culture community and creative expression.