Renowned for her expertise in communication strategies, branding, and brand imaging, where she will oversee media relations for the division.

A Proven Track Record in Luxury and Fashion

With over two decades of experience in the fashion and luxury sectors, Laurence Lapierre brings a wealth of knowledge to KCD Paris. Her career includes significant roles at prestigious fashion houses such as Chloé and Burberry, establishing her as a leader in global communications and marketing. Lapierre’s tenure at these institutions has equipped her with a nuanced understanding of the fashion industry, as well as a keen ability to navigate its evolving landscape.

Lapierre began her career as a public relations assistant at Thierry Mugler before joining Chloé in 1999. At Chloé, she led press relations, international public relations, and VIP strategy. Her journey continued at Burberry, where she spent over 15 years shaping the brand’s marketing and communications strategies across Europe. Notably, she played a pivotal role in integrating Burberry’s beauty division into its broader marketing framework. From 2012 to 2023, she served as the director of marketing and communications for the European region, overseeing key initiatives that enhanced Burberry’s global presence.

Educational Background and Vision

Laurence Lapierre holds a master’s degree in public relations communication from ISCOM, a leading marketing and communications school in Paris, and a degree in general management from the esteemed ESSEC Business School. Her educational foundation, combined with her professional expertise, positions her to bring a fresh perspective and innovative strategies to KCD Paris.

A Welcome Addition to KCD Paris

“We are delighted to welcome Laurence Lapierre to our Paris team,” stated Alexis Arnault, partner at KCD Paris. “Her extensive marketing, digital expertise, and exceptional industry knowledge are invaluable assets she will bring to our clients.”

As senior vice president, Lapierre will oversee agency operations, collaborate closely with the management team, and manage multiple agency budgets. Her responsibilities will also include advancing KCD’s innovative approach to press, communication, and creative endeavors.

KCD’s Expanding Influence

Founded four decades ago, KCD has established itself as a leader in public relations and media strategy, specializing in fashion, beauty, and entertainment. The agency represents a diverse portfolio of clients, including esteemed fashion houses like Balmain, Diesel, Versace, and Fendi, beauty giants such as Coty and L’Oréal, cultural institutions like The Met Museum, and entertainment leaders like Netflix.

KCD’s commitment to evolving with industry trends is reflected in its embrace of new technologies and digital media. Laurence Lapierre’s appointment underscores the agency’s dedication to innovation and excellence in serving its global clientele.