Paris — Luxury jewelry brand Messika has announced the appointment of Edouard Schneider as its new Chief Brand Officer. Schneider joins the brand’s global leadership team and will report directly to Valérie Messika, the founder and creative director of Messika.

In his new role

Schneider will oversee all communication and brand image activities for the company. His responsibilities extend to managing the public relations, celebrity partnerships, events, social media, brand image, and visual merchandising across Messika’s international subsidiaries, including locations in New York, Shanghai, Hong Kong, Tokyo, and Dubai.

“I am delighted to welcome Edouard as a key member of our executive management team,” said Valérie Messika. “His dynamic energy, extensive experience, and deep understanding of the luxury industry come at a pivotal moment for Messika, as we expand our international footprint. Edouard’s global expertise, particularly in Asia, will be instrumental in driving growth in these strategically important markets. Throughout his career, Edouard has consistently demonstrated an exceptional ability to design and execute innovative communication strategies with a global impact.”

Schneider brings a wealth of experience to Messika

with a background in crafting successful communication strategies for luxury brands in key global markets. His expertise in Asia, a strategically vital region for the brand, is expected to play a significant role in Messika’s growth trajectory as it strengthens its presence in the international luxury jewelry landscape.

The appointment signals a new chapter for Messika as the brand continues to elevate its global influence and reputation within the luxury sector.