Shaping the Future of Hip-Hop Production
Ethereal, a name that has steadily gained recognition within the alternative hip-hop scene, has become one of the most innovative producers and artists to watch. As a key figure in the underground Atlanta music collective Awful Records, he has been instrumental in shaping the unique, genre-bending sound that has set Awful Records apart from the mainstream music industry.
Ethereal’s production
style is defined by its atmospheric, experimental qualities—often blending lo-fi beats, psychedelic undertones, and futuristic synths. His versatility is a hallmark; he can easily shift between ethereal, dreamlike soundscapes and hard-hitting, bass-heavy beats. This range allows him to collaborate seamlessly with diverse artists, giving him an edge in both the underground and commercial hip-hop worlds.
One of his most notable collaborations has been with Awful Records' breakout star, Father. Ethereal produced much of Father’s critically acclaimed work, including tracks like “Look at Wrist,” which helped bring attention to the entire collective. Beyond Awful Records, he’s worked with other well-known artists, further solidifying his reputation as a producer who isn’t afraid to push boundaries.
While Ethereal is recognized for his work behind the scenes, he is also an accomplished artist in his own right. His solo projects showcase his skill as both a producer and rapper, with tracks that delve into personal themes while exploring innovative sound design. His 2016 album Final Fantasy is a standout project, illustrating his ability to fuse abstract, experimental beats with introspective lyricism.
In addition to his artistic contributions
Ethereal has become an influential figure for emerging producers and artists looking to break away from traditional industry molds. His DIY approach, along with his commitment to authenticity and creativity, has resonated with fans who seek out music that defies the conventional sound of mainstream hip-hop.
As Ethereal continues to evolve, he remains a vital force in shaping the sound of modern hip-hop. His influence can be heard not just in the work of his collaborators but across a broader spectrum of artists who are inspired by his boundary-pushing production techniques.